Monday, July 16, 2012

Pricing, royalties, and "It Was Only On Stun!"

Before I begin, I should probably mention: Declan Finn has an author page. And two five star reviews.  Go me. :)

So, now that I've published the book, the one question I've gotten has been: "So, how much money do you make from this?" Alternately phrased as "What way of selling makes the most money for you?"

Well, that's a funny story.

First of all, you may have noticed my above links. I have different tabs for different pages -- in particular, and Createspace. Why is that? Here's the reason.

My book is $14.95. No matter where you see it, it's $14.95. In Great Britain, it's £9.55 ... which is $14.95, as of this writing. In Europe, €11.88. How much of that do I get? Depends on where people buy it.

If people buy an paperback, I get $5.22. If people buy it on Kindle (at the price of $9.99), I get between $3 and $7 (it's a long story, I either get 30% or 70%, depending on multiple factors). The same goes for the equivalent exchange rate in the UK and Europe.

If people buy at my original publishing website, Createspace, I make more money ... a whole $8.21 per book. It doesn't seem very impressive, but trust me, when you start selling a few dozen copies, that extra three dollars adds up quickly.

And here comes the reason why the publishing companies are in trouble, comparatively -- I am allowed "Expanded Distribution," which means my books are available at brick and mortar locations, such as bookstores, libraries, academic institutions, other online retailers, that sort of thing.

However, that way, I only make $2.23. Why? Think about it -- there are logistics involved, transportation fees, the inherent risks of not selling every last copy that a brick and mortar bookstore buys, making up for the money lost in the books that didn't sell, that sort of thing.

And people wonder why some authors, like Barry Eisler and Terry Goodkind, have gone to publishing on Kindle. Keep in mind, they have name recognition and they are their own franchise. I just have friends, family, and you, gentle readers.

In short, in an ideal world, to make close to six figures, I would need to sell 10,000 copies via Createspace, 20,000 copies via, or 50,000 copies at brick and mortar bookstores.

As of this date, I've sold 18 books, and made $120. I don't think I've been this happy in a long time. No, it's not much, but I worked for every last penny.

In my quest to be published, I have worked within the system, and relied upon the people in it in order to reach the end goal. Through no fault of their own, these people could not get me published. And, because of that, I have been reluctant to rely on anyone besides myself and God Himself.

As the old Bill Cosby routine with Noah's Ark concludes, "It's just you and me, Lord."

Well, now I'm relying on myself, and God, and you, dear reader. Enjoy.

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