Basically, for those five days, anyone with a Kindle can read my book for free. After that, Amazon will pluck the book out of their e-book shelves, up until the point where the readers buy the book.
Advantage: people who read the book may like it and pass it along, telling everyone they know about the book.
Disadvantage: people may read it, not like it, and not buy it.
It's a risk I'll have to take, I guess.
This is a flyer ... at least a temporary flyer. I'm not sure I'm done with design yet. I"m also not sure if I want three days, or blow all five at once.
And why these dates? Because those are the last days, and the day after, DragonCon, in Atlanta. You could say they're a target demographic. :)
You could ask -- why not hold out for New York Comic Con? Because I get 5 days every 3 months. July, August, September are the first three. NYCC is in October, so that would be the next round.
If you're wondering what the dates are -- here. If you've got a Kindle, mark the dates.